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How to Determine Your Pricing for Skin Care

How to Determine Your Pricing for Skin Care

Private labeling for skin care products is unique When pricing your skin care products, keep in mind that skin care private label differs greatly from other private labeling. Driving down the price of your products in order to sell more will negatively affect the...
8 Tips for Using Influencer Marketing for Skin Care

8 Tips for Using Influencer Marketing for Skin Care

Beauty influencers, and the passionate online communities centered around them, have become major marketing forces for skin care brands. These influencers, who use platforms like YouTube and Instagram to record their experiences with skin care and beauty products,...

Introducing Our Preferred Payment Processor – Paysafe

We’re excited to announce that we are teaming up with leading global payments provider, Paysafe. Paysafe’s core purpose is to enable businesses and consumers to connect and transact seamlessly. Paysafe is available to process and facilitate payments globally, offering...
How to Create the Perfect Buyer Persona for Your Beauty Brand

How to Create the Perfect Buyer Persona for Your Beauty Brand

The Power of Buyer Personas It has never been easier to target a specific audience in skin care, especially for smaller players in the industry. Previously, only big skin care companies had the resources and know-how to map out who their customers are and reach an...
What are the Differences Between Creams and Serums

What are the Differences Between Creams and Serums

Stepping into the realm of private label skin care can be overwhelming. There is a wealth of information and very diverse opinions on skin care products. It can become overwhelming when you trawl through all the articles and product information, searching for a...
Choosing the Right Private Label Cosmetic Laboratory

Choosing the Right Private Label Cosmetic Laboratory

Choosing your private label cosmetics laboratory is maybe the most important step to a successful private label skin care brand. The quality of your product is paramount to your success in this 160-billion-dollar industry. There are several ways to de-risk yourself....
How to Sell Skin Care Products on Amazon

How to Sell Skin Care Products on Amazon

With beauty being a $160 billion-dollar industry, Amazon is now aggressively pushing this market online. The trend is spiking, and many private label sellers have decided to take advantage of this. Changing trends in the skin care industry Amazon has ungated the...
eCommerce Inventory Management Best Practices

eCommerce Inventory Management Best Practices

Keeping accurate inventory levels across online channels is a challenge for many merchants. In fact, on average, retailers report that their inventory is accurate just 63% of the time! When inventory updates lag or are mismanaged, it can cause all sorts of issues for...
How to Get Your Products on Shelves of Large Retailers

How to Get Your Products on Shelves of Large Retailers

If you read our previous article, then you know that the in-store retail experience is alive and well. Although e-commerce has caused major changes in consumer behaviors, there are still certain benefits to retail that online selling just can’t beat. For many...
Five Benefits of Selling Your Own Private Label Products

Five Benefits of Selling Your Own Private Label Products

When you sell skin care products from other manufacturers on your e-commerce site, you may find that you have to trim your already-slim profit margins even smaller in order to compete with all the other e-sellers offering the same items. Even when you do make money...