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4 Ways to Make Your Packaging Stand Out

4 Ways to Make Your Packaging Stand Out

To help the products in your private label skin care line stand out from the competition, whether on the shelf or online, you need to design eye-catching packaging that will not only attract attention, but also indicate to your customers what kind of relationship they...
CBD Applications Continue to Expand as Market Grows

CBD Applications Continue to Expand as Market Grows

CBD has made a significant splash in the private label market and continues to do so as applications continue to expand. CBD has been used as a treatment for symptoms of anxiety, insomnia, and chronic pain for a while now. However, the wellness industry is seeing a...
How Cross-Selling and Upselling Increases ROI

How Cross-Selling and Upselling Increases ROI

Acquiring new customers is expensive and takes a considerable chunk out of your profit margin. Lowering your ACOS (Advertising Cost of Sale) is essential to get more profit, but so is increasing your ROI (Return on Investment). The Harvard Business Review found that...
3 Tips for Building an Email List

3 Tips for Building an Email List

Social media engagement and influencer endorsements may be getting the most attention from marketing professionals now, but the classic email list is still one of the most cost-effective marketing channels. On average, every dollar spent on email marketing brings in a...
How Packaging Design Can Make or Break a Product

How Packaging Design Can Make or Break a Product

When your private label skin care products share shelf space with other brands, or when they appear as one of many options on a search results page, your best chance to catch the attention of your customers is through packaging design. In the crowded skin care...
The CBD Market Shows No Signs of Slowdown

The CBD Market Shows No Signs of Slowdown

The CBD industry has arrived, and the market is exploding with new products containing the purportedly “magical” ingredient. One of the industries most influenced by the arrival of CBD is skin care, with consumers curious and eager to find out how it can improve their...
5 Ways To Get The Most Out of Social Media

5 Ways To Get The Most Out of Social Media

With consumers spending an average of 2 hours 22 minutes on social media every day, it is essential that businesses take advantage of social media platforms to reach their audience. This is especially true for the beauty industry that is driven by attractive visuals...
Amazing Benefits of CBD in Skin Care Products

Amazing Benefits of CBD in Skin Care Products

Interest in CBD is booming, and consumers are seeking out this non-intoxicating ingredient in rapidly increasing numbers. CBD product sales reached $390 million in 2018, and are on track to triple in the next four years. Early research indicates many possible benefits...
3 Tips for Selling Skin Care on Amazon

3 Tips for Selling Skin Care on Amazon

In Amazon’s second financial quarter of 2018, sales for beauty products totaled an impressive $950 million, this number up 26% from 2017. The main reason for this? In the summer of 2017, Amazon ungated it’s beauty category, meaning sellers no longer have to go through...
Defining MOQ, What Does MOQ Mean?

Defining MOQ, What Does MOQ Mean?

MOQ stands for Minimum Order Quantity and can refer to a dollar amount total or number of units. For example, a supplier might require you to make a minimum purchase of 1000 units or spend minimum 1000 dollars for them to do a production run for you. In either case,...