What’s in a Name? How to Name Your Skin Care Brand

What’s in a Name? How to Name Your Skin Care Brand

Finding an appropriate name for your private label skincare brand can prove more stressful than it seems. It’s a small step in developing your business, but one that you simply can’t go without. Brand names play an important role in personifying your brand and...
The Power of Effective Packaging

The Power of Effective Packaging

You’re already selling, and things are going well. Sales are climbing. But how do you improve your brand and ensure your customers’ return business? Studies show that packaging adds perceived value to your brand. Packaging determines the first and lasting impression...
How to Get a Custom Formulated Beauty Product

How to Get a Custom Formulated Beauty Product

In the private label skin care industry, you have the creative freedom to develop your own vision of what you want to bring to the market. Not only can you personalize your brand’s packaging, but you can also call upon a team of formulation chemists to create what...
The Dos and Don’ts of Discounts & Amazon Product Reviews

The Dos and Don’ts of Discounts & Amazon Product Reviews

Product reviews on Amazon are extremely important for getting a new product off the ground and for making sales. Not only do customers highly value reviews as a source of information, but reviews also factor into Amazon’s A9 ranking algorithm. Because of this, Amazon...