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4 Ways to Make Your Packaging Stand Out

4 Ways to Make Your Packaging Stand Out

To help the products in your private label skin care line stand out from the competition, whether on the shelf or online, you need to design eye-catching packaging that will not only attract attention, but also indicate to your customers what kind of relationship they...
CBD Applications Continue to Expand as Market Grows

CBD Applications Continue to Expand as Market Grows

CBD has made a significant splash in the private label market and continues to do so as applications continue to expand. CBD has been used as a treatment for symptoms of anxiety, insomnia, and chronic pain for a while now. However, the wellness industry is seeing a...
How Cross-Selling and Upselling Increases ROI

How Cross-Selling and Upselling Increases ROI

Acquiring new customers is expensive and takes a considerable chunk out of your profit margin. Lowering your ACOS (Advertising Cost of Sale) is essential to get more profit, but so is increasing your ROI (Return on Investment). The Harvard Business Review found that...
3 Tips for Building an Email List

3 Tips for Building an Email List

Social media engagement and influencer endorsements may be getting the most attention from marketing professionals now, but the classic email list is still one of the most cost-effective marketing channels. On average, every dollar spent on email marketing brings in a...
How Packaging Design Can Make or Break a Product

How Packaging Design Can Make or Break a Product

When your private label skin care products share shelf space with other brands, or when they appear as one of many options on a search results page, your best chance to catch the attention of your customers is through packaging design. In the crowded skin care...
The CBD Market Shows No Signs of Slowdown

The CBD Market Shows No Signs of Slowdown

The CBD industry has arrived, and the market is exploding with new products containing the purportedly “magical” ingredient. One of the industries most influenced by the arrival of CBD is skin care, with consumers curious and eager to find out how it can improve their...