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3 Market Research Tactics That Will Help You Outflank the Competition

3 Market Research Tactics That Will Help You Outflank the Competition

With your private label skin care offer, timing is everything. Following hot trends can deliver healthy profits, but getting to that trend before other people, can mean a windfall. Suffice to say that there is a reason so many private label entrepreneurs create unique...
How Packaging and Label Design Builds Your Brand

How Packaging and Label Design Builds Your Brand

When it comes to building brand loyalty for your private label skin care campaigns, merely providing a great product isn’t enough. Another major element at play—and one that is often forgotten—is packaging. It’s no secret that packaging and label design are important...
Optimizing Your Sales Funnel for Customer Lifetime Value

Optimizing Your Sales Funnel for Customer Lifetime Value

Selling private label skin care products to a customer once won’t necessarily help you increase profitability. Acquiring customers is certainly important, but it’s not enough. You also must make sure your customers are coming back for more. A customer that returns to...
7 Copywriting Strategies to Sell More Products Online

7 Copywriting Strategies to Sell More Products Online

When it comes to selling private label products, good blog content and landing page copy is your business’s best friends. But with so much content saturating the web—and so much product-centered copy landing soundly in the “boring” pile—how can you craft well-written...
7 Marketing Strategies to Consider When Launching a New Product

7 Marketing Strategies to Consider When Launching a New Product

Amazing products are only one aspect of a successful business. You also need to make sure your intended customers know about it. Marketing is one of the essential parts of the private label skin care business, but many companies could improve their strategies. From...
How To Start Your Own Skin Care Line

How To Start Your Own Skin Care Line

One of the keys to business success is discovering unique opportunities that have a high demand and tremendous upside potential. The skin care market is a billion-dollar industry that meets these criteria. Step One: Getting Started Like any other business, the...